St. Joseph Mercy Health System has worked with Bidlack Creative Group for over 10 years on a multitude of branding projects, advertising campaigns, signage and wayfinding, and logo identity systems. The campaigns highlighted here were for the Family Birth Center. The 'Bundle of Joy' packet, is a folder of information for prospective mothers and their families, and encompassed everything one needed to know while going through the birthing process. The Family Jamboree materials were for Center's Grand Opening. The goal of this project was to create a light-hearted and noticeable campaign and to increase event attendance.