Busch’s Grocery Store Branding

Busch’s, an Ann Arbor-based grocery chain with locations throughout southeast Michigan, asked Bidlack Creative Group to design and implement a new brand identity program, and to make some media noise. Bidlack services included logo design, package design, vehicle design, and in-store displays. Additionally, Bidlack introduced the idea of the iconic Busch’s pick-up truck, now found parked in front of many Busch’s stores.