(734) 996-1850 info@bidlack.com

Bidlack Rules of Marketing: Rule 1

See The Big Picture.

(Make sure you’re looking at the whole enchilada.)

Bidlack Rules of Marketing: Rule 2

Stand Out.

(It takes guts to wear polka-dot socks.)

Bidlack Rules of Marketing: Rule 3

Be Brief.

(Enough said.)

Bidlack Rules of Marketing: Rule 4

Know Your Niche.

(Become known as the best at something specific.)

Bidlack Rules of Marketing: Rule 5

Make Sense.

(Just because it makes sense to you does not guarantee that it will make sense to others.)

Bidlack Rules of Marketing: Rule 6

Always Appear Professional.

(Statement to avoid: “It’s not important enough to hire creative.”)

Bidlack Rules of Marketing: Rule 7

Choose The Best Mechanism.

(Don’t produce direct mail when you really need social media. Or vice versa.)

Bidlack Rules of Marketing: Rule 8

Know Your Soul.

(Every organization has a soul. Find yours and honor it.)

Bidlack Rules of Marketing: Rule 9

Be Visually Consistent.

(You should be recognized with just half a glance.)

We Find Solutions for Our Client’s Unique Communication Needs.

As experts in communication strategy for business and education (and a few other fields), we’ve been honored to create effective, award-winning marketing materials for a notable group of clients. The projects profiled here were created to pique interest, encourage attendance and/or membership, evoke pride, or increase financial support. All were tremendously successful and incredibly fun to create.

United Way of Washtenaw County Conference Room Graphics

United Way of Washtenaw County Conference Room Graphics

Emergency Veterinary Hospital Website

Emergency Veterinary Hospital Website

Detroit Metro Airport and Delta Airlines

Detroit Metro Airport and Delta Airlines

Five Healthy Towns Identity and Campaign

Five Healthy Towns Identity and Campaign

Power Marketing Research Website

Power Marketing Research Website

Ann Arbor Votes Website

Ann Arbor Votes Website

Wendy Ryan Interior Design Website

Wendy Ryan Interior Design Website

Bay Design Store Magazine Ads

Bay Design Store Magazine Ads

Yankee Air Museum Hangar Campaign

Yankee Air Museum Hangar Campaign

Detroit Medical Center

Detroit Medical Center

Hubbell Roth & Clark Video

Hubbell Roth & Clark Video

University of Michigan Health System Endowed Scholarships Book

University of Michigan Health System Endowed Scholarships Book

Detroit Institute of Arts

Detroit Institute of Arts

University of Michigan Medical School Direct Mail Campaign

University of Michigan Medical School Direct Mail Campaign

University of Detroit Mercy School of Law Campaign

University of Detroit Mercy School of Law Campaign

Mark Bernstein Campaign for University of Michigan Regent

Mark Bernstein Campaign for University of Michigan Regent

Save The Bomber Plant Website

Save The Bomber Plant Website

University of Michigan Medical School Scholarship Development

University of Michigan Medical School Scholarship Development

University of Detroit Mercy School of Law Admissions Campaign

University of Detroit Mercy School of Law Admissions Campaign

Yankee Air Museum Exhibit Floor Plan

Yankee Air Museum Exhibit Floor Plan

Cogsdill Tool Products Centennial Anniversary Video

Cogsdill Tool Products Centennial Anniversary Video

University of Detroit Mercy School of Dentistry Alumni Magazine

University of Detroit Mercy School of Dentistry Alumni Magazine

University of Detroit Mercy School of Law Alumni Magazine

University of Detroit Mercy School of Law Alumni Magazine

Save The Bomber Plant Social Media

Save The Bomber Plant Social Media

Detroit Medical Center Infographic

Detroit Medical Center Infographic

University of Detroit Mercy School of Law Centennial Celebration

University of Detroit Mercy School of Law Centennial Celebration

University of Detroit Mercy Donor Outreach

University of Detroit Mercy Donor Outreach

Automotive Design and Production Magazine Direct Mail

Automotive Design and Production Magazine Direct Mail

University of Michigan School of Natural Resources and Environment Alumni Direct Mail Campaign

University of Michigan School of Natural Resources and Environment Alumni Direct Mail Campaign

Detroit Medical Center Cardio Team One

Detroit Medical Center Cardio Team One

Bay Design Store Website

Bay Design Store Website

Jet Age Art Social Media

Jet Age Art Social Media

Busch’s Grocery Store Branding

Busch’s Grocery Store Branding

Busch’s Grocery Store Product Packaging

Busch’s Grocery Store Product Packaging

University of Detroit Mercy School of Architecture Viewbook

University of Detroit Mercy School of Architecture Viewbook

University of Michigan Medical School Alumni Event

University of Michigan Medical School Alumni Event

University of Detroit Mercy School of Law Viewbook

University of Detroit Mercy School of Law Viewbook

Detroit Country Day School

Detroit Country Day School

University of Detroit Mercy School of Law Admissions Promotion

University of Detroit Mercy School of Law Admissions Promotion

Duke Law School — Marketing

Duke Law School — Marketing

Governor Granholm Inauguration

Governor Granholm Inauguration

Keyte Group Website

Keyte Group Website

Royal Philharmonic Concert for the Queen Mother

Royal Philharmonic Concert for the Queen Mother

Cleary University Livingston Healthy Campaign

Cleary University Livingston Healthy Campaign

University of Michigan Medical School Alumni Reunion

University of Michigan Medical School Alumni Reunion

Henry Ford Learning Institute

Henry Ford Learning Institute

Southfield Public Library

Southfield Public Library

Eye Level Learning Center Ann Arbor Social Media

Eye Level Learning Center Ann Arbor Social Media

University of Michigan Law School

University of Michigan Law School

Mundy Katowitz Media Website

Mundy Katowitz Media Website

Michigan Radio Environment Report Show Promotion

Michigan Radio Environment Report Show Promotion

Jazzercise Email Campaign and Social Media

Jazzercise Email Campaign and Social Media

Michigan Venture Capital Association Toolkit

Michigan Venture Capital Association Toolkit

Logo Design

Logo Design

7th Rule Accounting Infographic

7th Rule Accounting Infographic