Detroit Medical Center—Cardio Center Branding

Detroit Medical Center Led by the country’s top cardiologists, DMC’s Cardio Team One needed strong branding in order to increase public awareness. Their biggest advantage is the fact that their cardiologists aren’t merely on call, but on site, 24/7. This impressive commitment was the springboard message in the collateral and direct mail materials. A comprehensive set of materials was created to explain this commitment, and how it would impact their most important audience, the patient.