Take Control of Your Online Message
You aren’t the only one talking about your brand. There are internet sites sharing information about your brand that can damage your sales. While you can’t control what others say, you can help provide corrected content in some cases, and refine your message to...
The Walls Tell The Story at United Way of Washtenaw County
When the United Way of Washtenaw County (UWWC) needed help dressing up the blank, drab walls of their conference room, the UWWC Marketing Team and Bidlack Creative Group saw an opportunity for UWWC to tell their organization’s story… to the audiences that...
How Your Product is Like a Candy Bar
Letting Your Prospects Know What’s Inside A CANDY BAR DESCRIPTOR is a handy Bidlack term for a succinct line of copy, suitable for use with a mark or logo, which describes the product, service, and/or core purpose of an organization — in short, its ingredients. In a...
Why Advertising is Like Communicating with the Black Dog
Why are marketing and advertising like communicating with a black dog at night? It’s a Fundamental Rule of Marketing Communications If you have a message to communicate, it’s important to recognize that most communication in our field is one-way...