Using dynamic graphics and historical photography, Bidlack created an engaging and professional video presentation for venerable Detroit engineering firm Hubbell, Roth & Clark—without the time and expense of a video shoot.
THE CHALLENGE: Hubbell, Roth & Clark (HRC), a legendary Michigan-based consulting engineering firm, was named “Firm of the Year” by the Michigan chapter of the American Council of Engineering Companies (ACEC).
HRC was asked to submit a short video about their company to be shown at an upcoming award ceremony. However, with a limited budget and extremely short timeframe, “shooting” original video wasn’t practical for this project.
THE SOLUTION: Since HRC was also preparing to celebrate its 100th Anniversary, Bidlack worked with the company to leverage this important milestone by creating a video presentation that focuses on the company’s unique past, exciting present, and promising future.
HRC supplied numerous historical photographs from its company archives, and Bidlack used these photographs to weave together a compelling storyline that highlights the company’s unique history, core values, notable accomplishments, and present-day competitive advantages.
The use of stills in lieu of video footage saved considerable cost, yet resulted in a professional-looking corporate video.
THE RESULT: HRC is proud to have an engaging, informative, and attractive video that showcases the company’s 100-year-long history — that can be shared with colleagues, employees, and existing and potential customers at a variety of anniversary-related events over the next two years.
Click here to watch the full video on YouTube. or view the embedded video below: